Insights
Insights
Practical notes on AI at work, partnerships and B2B growth. Written from what I've actually done, not from what's trending.
Growth strategy
Fractional CMO or full-time hire? The questions to ask first
An honest guide for founders: when fractional works, when it doesn't, and what to expect.
Growth strategy
ABM only works when sales and marketing share the list
Account-based marketing fails as a marketing-only project. It works when both teams pick and work the same accounts.
AI at work
Getting real speed from AI: one process at a time, with a trained team
Pick the task that takes the most time, set up the workflow, train the team, measure the time saved, then move on.
Partnerships
Be the partner they call first
Partner channels bring reach, credibility and budget a company can't get alone. Here's how to pick the right partners, and become the one they come back to.
Working on something similar?
Tell me where growth is stuck.
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