Open to CMO roles · Fractional CMO engagements · AI-driven marketing & sales productivity
I build demand engines from a standing start, or fix the ones that aren't producing.
Global Chief Marketing Officer with 12+ years at CMO/Director level, building marketing for startups from seed to scale-up across B2B SaaS, e-commerce, and technology. I create category and market visibility where none existed, and treat marketing as a full partner to sales, product, and revenue rather than a separate function.
Today that means running marketing with AI: using it to make marketing and sales teams measurably more productive, not to publish more content.
Stephanie Kidder · Chief Marketing Officer
- 20+ years building and leading marketing functions
- Startups from seed to scale-up, always international
- Budgets up to €2M+, teams up to 13 in matrix organizations
- US, France, Sweden, pan-European markets
- English (native), French (fluent), German (advanced)
of pipeline sourced by marketing, from zero
of MQLs sourced from ABM target accounts
increase in lead generation
worldwide e-commerce P&L, 30% revenue growth in year one (Avid Technology)
placement in a first-ever Forrester Wave, plus inclusion across Gartner reports
Where I make the difference
Strategy & executive leadership
Strategy set at the table, not handed down after
I've had a seat on the executive committee at every company I've led marketing for: RunMyProcess, Azalead, Storefront, Cosmo Tech. Setting go-to-market strategy alongside the CEO, sales, and product, not executing a plan built somewhere else. At RunMyProcess, Azalead, and Cosmo Tech that also meant fundraising: building the investor materials and presenting marketing and sales strategy directly to VCs.
The pattern repeats everywhere: a period of strategy and planning, buy-in from the rest of the exec committee (built deliberately, as at RunMyProcess and Cosmo Tech), then rollout focused on quick wins while other pieces run in parallel. Concrete results inside three months, every time.
ABM for enterprise B2B
The category I built, still the one I lean on
At Azalead I built the ABM function in the French market from zero, wrote the Forrester Wave submission myself, and took the company to a Leader placement in the first ABM Wave that existed.
At Cosmo Tech, ABM was the backbone: 50% target account engagement, 80% of MQLs sourced from ABM accounts. For enterprise B2B, it's still the fastest route to making a small pipeline perform like a big one.
Product marketing & positioning
Positioning an SDR can repeat on a cold call
I own product marketing end to end: positioning, messaging, competitive intelligence, launches, sales enablement. It's how a feature list turns into a reason to buy.
My test is simple. If an SDR can't explain the positioning in one sentence, it isn't done yet.
Brand & content as a demand engine
Content measured on pipeline, not clicks
I've built brand and content strategy everywhere on this site, and I've never run it as a standalone metric. At Cosmo Tech, content and thought leadership drove 300% web traffic growth that fed straight into the pipeline numbers above.
Brand awareness matters. But it earns its place on the calendar only when it ties back to a pipeline number.
Analyst relations
Credibility for companies the bigger players haven't noticed yet
I've run two analyst relations programs directly, from first briefing to published placement. At Azalead that produced a Leader placement in Forrester's ABM Wave; at Cosmo Tech, extensive inclusion in analyst reports on AI and simulation.
For a startup trying to scale, this is the fastest route to being taken seriously by enterprise buyers.
AI in the marketing engine
Making marketing and sales teams more productive
I was using AI in day-to-day marketing operations well before it was on every roadmap: for research, targeting, content production, and campaign operations. The result is teams that ship more, with the same headcount.
In 2026 I added a 140-hour certification in AI and no-code product building, in generative AI, prompt engineering, AI agent design, and workflow automation, which deepened the toolset behind the practical experience.
Ways to work together
Full-time CMO
Executive-team marketing leadership for B2B SaaS and technology companies: GTM strategy, demand generation, positioning, and board-facing reporting.
Best fit when marketing has to be built or rebuilt, not maintained.
Fractional CMO
Hands-on strategic marketing leadership for technology and AI companies scaling from launch to international growth, part-time, with real ownership.
Currently working with Feldy AI in the US, plus tech and AI scale-ups across Europe.
Project & advisory
A defined build: an ABM program, a demand-gen engine, a rebrand and repositioning, an analyst relations program, or a market-entry plan.
Also structuring marketing functions and mentoring in-house teams.
Recommendations
Laurent Le Jariel
CTO at Jabmo (Azalead)
As a CTO at Jabmo (Azalead), I worked with Stephanie for the past 4 years and I can emphasise this as my best collaboration with a marketing specialist. We have built a great software company together and I always appreciate sharing her views on the product from her power user perspective. She is a very nice team player, helpful and proactive, always focused on developing business and improving processes. I definitely recommend Stephanie as a key asset to any organisation looking for growth and development.
Francois Dechery
Co-Founder & CloudBees Unify Executive Sponsor - CloudBees, Partner
It was a pleasure to work with Stephanie on partnership opportunities. She was very professional and creative at the same time, bringing the right technical or sales resources from her company in the loop when needed. Her true understanding of US and EU markets and cultures is also a very strong asset. Any US or EU high-tech firm with international ambitions would quickly benefit from her skills and experience.
Olga Korchagina
Director, Global Demand Gen at Cosmo Tech
Stephanie is an outstanding marketing leader. She was my direct manager at Cosmo Tech, and working with her was a very valuable learning experience. I particularly appreciated her leadership style, clear and thoughtful communication. Stephanie challenged me to grow, encouraged me to see things from new perspectives, and always provided strong support along the way. I'm grateful for the opportunity to have worked and learnt with her!
Lionel Roux
CEO at Wimi, Client
Stephanie helped us shape our marketing strategy and put in place the necessary tools and processes to implement it efficiently.
Peter Blanken
Export Sales Development, Client
Stephanie combines a broad knowledge of marketing tools and tricks which work, with a hands-on, pragmatic way of applying them to the case at hand, in order to get results quickly, simply and efficiently. She has international experience with budgets of all sizes and a large network, allowing her to work on projects in a wide range of different businesses, which is a great asset.
Selected work
Some of these I built from nothing. Others were already running and needed to hit a number.
Cosmo Tech
Chief Marketing Officer
Zero to 40%+ of pipeline, 80% of MQLs from ABM accounts.
Read →Azalead Software
Chief Marketing Officer
Built the function and the ABM category, all the way to Forrester Leader.
Read →Avid Technology
Director, Worldwide E-Commerce
$25M worldwide e-commerce objective met, 30% revenue growth in year one.
Read →If you're hiring a CMO, or need one for two days a week, let's talk.
Tell me where the pipeline gap is and I'll tell you honestly whether I'm the right person for it.
Headquartered in France · Email