Same brief every time: make marketing accountable for revenue.

Cosmo Tech

Chief Marketing Officer

AI & Simulation Software · Enterprise B2B

2020 – Feb 2026

AI & simulation digital twin SaaS

Built a demand generation and ABM program from a standing start to consistently driving 40%+ of pipeline and influencing 80%, with full sales-marketing alignment and strongly positive sales feedback.

• –Grew monthly lead volume 10× and launched a content and thought-leadership strategy that grew web traffic 300%.
• –Achieved 50% target account engagement through ABM, with 80% of MQLs sourced from ABM accounts.
• –Ran the analyst relations program directly, producing extensive inclusion in analyst reports on AI and simulation and regular citation by Gartner analysts.
• –Elevated visibility well beyond startup scale, with partner activities alongside Microsoft, SAP, and SAS.
• –Executive team member: prepared fundraising materials and presented marketing and sales strategy to investors, and managed a 7-person marketing team.

Azalead Software

Chief Marketing Officer

Martech / ABM Software · Enterprise B2B

Jul 2014 – Jun 2018

International ABM platform and managed services (now Jabmo)

Built both the marketing function and the ABM category itself: from 5 people and zero brand recognition to Forrester Leader status, establishing Azalead as the reference point for a category that didn't yet exist in the French and European market.

• –Built an analyst relations program from scratch (Forrester, Gartner, SiriusDecisions); led the company's first Forrester Wave submission to a Leader placement.
• –Partnered with the VP of Sales to stand up an internal SDR function; ran an ABM advertising campaign that outperformed traditional advertising by 300%.
• –Built the investor materials for fundraising rounds and presented go-to-market strategy directly to VCs.
• –Owned product marketing and performance reporting against a €1.5M budget; recruited and managed a 6-person international team.

Storefront

Chief Marketing Officer

Online Marketplace · B2B & B2C

Jul 2018 – 2019

Online marketplace for temporary commercial real estate

Owned marketing strategy and operations globally across 5 international offices on 3 continents, as a member of the executive team, while building a new high-performing team.

• –Managed paid advertising in-house across 6 countries (Google, Instagram, Facebook, LinkedIn), generating 38% of rental project requests.
• –Grew organic traffic 50% year over year via a magazine redesign and content/SEO strategy.
• –Rolled out a new ABM and outbound sales program aligned with SDR and KAM teams.

Independent Consulting

Marketing & E-Commerce Consultant

Marketing & E-Commerce Consulting · SaaS & Enterprise Software

Mar 2012 – Jun 2014

Clients: Nuance Communications, HDS, Chronofocus, Vibram, Pinnacle NEC Computers

Delivered GTM strategy, branding, lead generation, and product marketing engagements for SaaS and enterprise software clients.

• –Built a US market-entry plan for an SMB SaaS company.
• –Ran product marketing for a new SaaS platform launch.
• –Advised on branding, demand generation, and e-commerce across enterprise software and consumer brands.

RunMyProcess

Director of Global Marketing

Cloud Platform, PaaS · Enterprise B2B

Sep 2010 – Mar 2012

Cloud application development platform, PaaS (now Fujitsu RunMyProcess)

Led a full rebrand and repositioning, and built a lead generation and nurturing program from scratch that sourced 35% of new business.

• –Expanded the integration partner network from 10 to over 50 worldwide.
• –Managed press and analyst relations with Forrester and Gartner.
• –Prepared fundraising materials and presented marketing and sales strategy directly to investors.

Avid Technology / Pinnacle Systems

Director, Worldwide E-Commerce

Software & Hardware · B2B & B2C E-Commerce

Jan 2007 – May 2010

Video and audio editing software and hardware

Headed worldwide e-commerce strategy across all Avid brands, meeting $25M in sales objectives and growing e-commerce revenue 30% in the first year.

• –Managed a global team and $1.8M budget across email, SEO/SEM, and affiliate programs.
• –Ran a 5M+ customer database across 10 languages.